This year’s largest publicly reported domain name sale was the acquisition of NFTs.com for $15 million.
The deal was brokered by Domainer and GoDaddy on behalf of an undisclosed buyer, while Escrow.com assisted with the transaction.
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Finalized on Aug. 3, the deal is the largest publicly reported domain name sale in the past few years, following the 2019 purchase of Voice.com for $30 million. It’s also the most expensive crypto-related domain name, overtaking Eth.com, which was purchased for $2 million in 2017. Jackson Elsegood, the general manager of Escrow.com, said this was one of the largest Web3-related transactions he’s seen on the platform.
In April 2021, the Bitcoin.com domain was briefly listed on GoDaddy for $100 million, but other registrars such as NameCheap disputed these claims saying it wasn’t for sale.
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The seller of NFTs.com also remains anonymous. No previous purchase prices for the domain are available to the public, save for a $25,795 asking price Archive.org recorded at the end of 2018.
Matt Holden, a representative at GoDaddy who previously worked for Domainer, said that the domain name was a “phenomenal asset” considering how NFTs are laying the foundation of the metaverse economy and GameFi.
“It was a pleasure to work with all parties involved with NFTS.com, an incredible opportunity for the buyer to acquire a category killer domain and one of, if not the best possible dot com’s in the entire Web3 space,” he said in a press release.
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No formal plans have yet been announced for NFTs.com. However, Domainer said that the domain buyer is associated with several other Web3 projects, including DigitalArtists.com, a platform offering a curated Web3 service to artists.
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